A 30-minute regional feature, Oregon’s Harvest, was created in partnership with KOIN 6. The special features ODA Director Taylor as well as Governor Brown promoting food and agriculture in Oregon.
Throughout the summer of 2019, ODA traveled to the eight agricultural growing regions in the state to shoot videos and take photos of Oregon’s specialty crops and the farmers who grow them. “Specialty crops” include fruits and vegetables, tree nuts, dried fruits, and horticulture and nursery crops, including floriculture. Oregon’s food and agriculture industry plays an important role in Oregon’s economy. According to the 2019 Food and Agriculture Industries Economic Impact Study, Oregon’s food and agriculture sector accounts for 686,518 jobs, $12.12 billion in tax revenue, $29.71 billion in wages, and $2.85 billion in exports.
The goal of the project was to produce videos and promotional materials that educate Oregonians and trade partners about the diversity of Oregon specialty crops and our state’s unique growing regions. These videos will be shared on ODA’s YouTube channel and social media platforms.
Watch the video online: https://youtu.be/2ZaS_3K5Mbs